Optimiser ses Centres de Relation Client

11 défis à relever pour optimiser votre fidélisation client

14 Juin 2021 | Optimiser ses Centres de Relation Client

Si vous voulez bâtir une entreprise florissante, vous devez prendre soin de votre plus grand atout : vos clients. Pourtant la plupart des marques sont obsédées par la génération...

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Quand le Digital place la Relation Client au coeur de l’entreprise

11 Juin 2021 | Optimiser ses Centres de Relation Client

Depuis plusieurs années, notre société est impactée par le digital. D’une manière générale, il a impacté notre accès à l’information, notre façon de nous divertir, d’échanger...

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Développer la culture client : enjeux et définition

21 Mai 2021 | Optimiser ses Centres de Relation Client

La culture client n'est pas naturelle au marketing, c'est le consommateur qui l'a imposée. À l’origine, le marketing a été développé autour de la notion du produit, de la...

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Relation Client : 8 erreurs qui font exploser les coûts

17 Mai 2021 | Optimiser ses Centres de Relation Client

La satisfaction client n’a pas de prix. La relation client quant à elle a un coût et il peut vite grimper en flèche ! En premier pôle de dépense, votre service client peut...

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Satisfaction Client : 5 indicateurs essentiels pour la mesurer !

10 Mai 2021 | Optimiser ses Centres de Relation Client

Comment mesurer la satisfaction client, et par effet de rebond, la qualité de votre service client ? Quels KPIs vous seront les plus utiles ? Une bonne gestion de la relation...

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Savoir rassurer un client pour prétendre gagner son engagement et sa confiance

31 Oct 2019 | Optimiser ses Centres de Relation Client

À l’origine de toute communication entre une marque et son client on retrouve un impératif d’écoute. De la qualité de celle-ci va dépendre la bonne compréhension d’une demande...

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11 défis à relever pour optimiser votre fidélisation client

Quand le Digital place la Relation Client au coeur de l’entreprise

Développer la culture client : enjeux et définition

Relation Client : 8 erreurs qui font exploser les coûts

Satisfaction Client : 5 indicateurs essentiels pour la mesurer !

Savoir rassurer un client pour prétendre gagner son engagement et sa confiance

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